Will Sock Problems fail? We already know the answer.
Will Sock Problems fail? We already know the answer. For 12 years, I’ve been Wonka's Everlasting Gobstopper: always going and never ending. Relentlessly pushing and nudging my creative agencies towards success and away from failure for one feared reason: I was so terrified of the line...“I knew Berman would fail.” In my head, I visualized former NYC coworkers laughing together at my plummet over wine, at dinner parties or during happy hour conversations. In my mind, nothing would be worse than having to tell a tale that included a tail-between-my-legs moment: an embarrassing “I had to shut down my agency” response. So like a broken record, for years, this fictitious looping one liner continued to rule my uncontrolled internal monologues. The...